How to Get Sponsors for Giveaways on Instagram: Actionable Tips for Growing Your Brand

Two professionals in business attire shaking hands across a table with laptops and documents, symbolizing a successful sponsorship deal for a giveaway campaign.

Running an Instagram giveaway is one of the most effective ways to grow your follower count, build brand awareness, and engage your Instagram community. But what if you could collaborate with a sponsor to cover the giveaway prize or even promote your post? Whether you’re an influencer, business, or creator, this guide will show you exactly how to get sponsored on Instagram. It’s packed with actionable tips that help you attract brands, write better pitches, and host a giveaway on Instagram that benefits everyone involved.

Why Partnering with Brands on Instagram Giveaways Matters

Partnering with a brand for your Instagram giveaway can elevate your campaign by offering high-quality products or services, increasing visibility, and attracting new followers. Many brands on Instagram are looking for ways to promote their offerings through user-generated content (UGC) or sponsored content.

A giveaway supported by a sponsor adds credibility to your Instagram post, helps you gain more followers, and shows that you’re serious about growing your reach. It’s a win-win collaboration—you get content and exposure, and the brand gets access to your target audience.

How to Find Potential Sponsors on Instagram

Start by listing your favorite brands or products and services you already use. Check their Instagram accounts to see if they’ve done giveaways or paid sponsorships in the past. If so, they’re more likely to be open to another partnership.

Search for the hashtag #sponsored or #ad within your niche. This can help you identify brands actively working with influencers or content creators. Make a list of potential sponsors and include their contact details, website, and previous campaigns.

Look for brands that are relevant to your audience and that align with your personal or business values.

How to Reach Out to Sponsors for Instagram Giveaways

When reaching out, keep it simple, clear, and professional. Introduce yourself, explain what your Instagram giveaway will involve, and highlight the benefits of collaborating with you.

Be sure to include:

  • Your current follower count
  • Engagement stats
  • Who your target audience is
  • The expected giveaway prize
  • Your template idea or campaign caption
  • A clear call to action

You can pitch through DM or email, depending on the brand. Don’t forget to add your bio link, media kit, or landing page if available.

What Do Sponsors Expect in Return?

In return for sponsoring your giveaway, brands may want:

  • Their product or service used as the giveaway prize
  • A mention in the caption and tag in the Instagram post
  • A post schedule (i.e. 1 feed post, 1 reel, and 1 story)
  • UGC or content creation rights
  • Mentioning them in your bio temporarily
  • Transparency on eligibility, reach, and engagement

Clear communication and aligning on expectations are key to a successful sponsorship.

How to Make Your Instagram Giveaway Attractive to Sponsors

If you’re wondering how to get sponsored on Instagram, the best thing you can do is run a giveaway that’s organized, well-planned, and visually strong.

Here’s what sponsors look for:

  • A clearly defined target audience
  • Consistent posting schedule
  • High-quality visuals
  • Engaging captions
  • Clear hashtags and tags
  • A compelling giveaway prize
  • Clear rules and how to enter the giveaway

The more professional your approach, the more likely a brand is to say yes.

What Hashtags and Tags Should You Use in Sponsored Giveaways?

Using the right hashtags boosts visibility. For sponsored content, consider these:

  • #SponsoredGiveaway
  • #Giveaway
  • #Partnered
  • #GiveawayAlert
  • #InCollaborationWith
  • #GiveawaySponsor

Also, tag the brand, ask participants to tag friends in the comments, and tag your own post in stories and reels to maximize reach. Use hashtags that are relevant to your audience to ensure you’re attracting the right people.

What Are the Pros and Cons of Sponsored Instagram Giveaways?

Let’s weigh the pros and cons of getting a sponsor for your Instagram giveaway.

Pros:

  • You get to offer better giveaway prizes
  • Opportunity to build long-term brand deals
  • Increased credibility and exposure
  • Shared promotion with your partner

Cons:

  • Less creative control
  • Time spent pitching and negotiating
  • Responsibility to disclose partnerships
  • May need to meet certain posting requirements

Know what you’re getting into and make sure the partnership feels authentic.

How to Structure Your Giveaway Post and Caption

Use a clear template for your giveaway post to ensure people understand how to join:

Example Caption Template: 🎉 GIVEAWAY TIME! 🎉
I’ve partnered with @brand to bring you this exciting prize!
To enter the giveaway, simply:

  • Follow @myaccount and @brand
  • Like this Instagram post
  • Tag 2 friends in the comments
  • Bonus: Share this post in your stories for extra entry!
    Ends on [date]. Open to [countries].
    This paid partnership is hosted with @brand.

This format complies with Instagram’s terms and makes it easy for participants to join.

What to Include on Your Landing Page or Bio Link

A landing page can add a layer of professionalism to your campaign and attract brands more easily.

Include:

  • A summary of your giveaway
  • Eligibility requirements
  • Sponsor mention and logo
  • How to enter the giveaway
  • Contact form for potential sponsors
  • A gallery or UGC section
  • Link to post on Instagram

This not only helps manage the giveaway but also builds your brand’s credibility.

How to Announce the Winner and Wrap Up the Giveaway

Once the giveaway ends, use a giveaway tool to select a winner fairly. Make sure to:

  • Post the winner announcement publicly
  • Tag the winner
  • Thank the sponsor
  • Highlight key metrics (reach, follower growth, engagement)
  • Mention what’s coming next

A clean wrap-up encourages brands to work with you again and shows you’re professional.

What to Remember About Getting Sponsors for Instagram Giveaways

  • Identify brands that match your audience and values
  • Build a strong Instagram feed and consistent follower growth
  • Reach out with a clear pitch and professional template
  • Clarify expectations on both ends of the partnership
  • Use effective hashtags, tag brands, and write strong captions
  • Disclose any paid sponsorships to stay compliant
  • Leverage a landing page for organization and visibility
  • Run the giveaway professionally from start to finish
  • Show results to encourage future sponsorships

Focus on creating value for both your followers and sponsors