How to Win Makeup Giveaways and Get the Best Beauty Deals

Assorted makeup products and brushes scattered on a white surface—representing the topic "How to Win Makeup Giveaways"

Who doesn’t love free makeup? From brands like Maybelline to rising indie labels, makeup giveaways are one of the most exciting ways to score your favorite beauty products without spending a cent. Whether you’re a beauty enthusiast or just trying to win your first giveaway, knowing how to enter, where to find legit offers, and how to boost your chances makes all the difference.

In this guide, we’ll show you how to get in on the action, create a system to track entries, and even spot the best opportunities for a chance to win. Plus, we’ll include expert tips and insights to help you win that next contest and level up your makeup game.

What Are Makeup Giveaways and Why Do Brands Run Them?

A makeup giveaway is a promotion where brands, influencers, or websites offer free beauty products as a reward in exchange for completing simple actions—like following them on Instagram or subscribing to their email newsletter.

Brands like Maybelline, ColourPop, and NYX often host these campaigns to:

  • Gain new followers and fans
  • Increase product exposure
  • Test new product launches
  • Show appreciation to their communities

It’s a win-win situation: brands get engagement, and you might win your favorite lipstick, palette, or exclusive gift set.

Where Can You Find the Best Makeup Giveaways?

Here are some popular places to find active makeup giveaways:

  • Instagram & TikTok: Follow beauty brands and influencers who regularly run contests
  • YouTube: Many creators include giveaway links in their video descriptions
  • Brand Websites: Check their promotion or “Offers” pages
  • Reddit & Forums: Communities like r/freebies and beauty forums often list active giveaways
  • Email Newsletters: Brands often notify subscribers about new contests

Set aside a few minutes daily to check these sources, and you’ll never miss a great chance to win.

How Do You Enter a Makeup Giveaway?

The steps to enter most makeup giveaways are usually simple:

  • Follow or like the brand/influencer’s social media page
  • Tag friends or comment on a post
  • Fill out an entry form with your email or contact information
  • Share the giveaway post to your story or feed

Some contests require a product review or reposting a specific caption. Always read the rules to make sure your entry qualifies.

How Can You Increase Your Chances of Winning?

Here are some pro tips to help you win more often:

  • Enter early and avoid missing deadlines
  • Get all the details right—spelling errors can disqualify you
  • Follow all the steps, including bonus actions
  • Use a spreadsheet or app to save giveaway links and track your entries
  • Turn on notifications for your favorite beauty brands
  • Engage with giveaway hosts regularly to boost visibility

These tips may not guarantee a prize, but they’ll definitely improve your odds over time.

Can You Win More Than One Giveaway?

Yes, absolutely! Many users have won multiple contests just by being consistent. You’re not limited to one entry at a time. As long as you follow each brand’s rules, you can enter several promotions in one day.

Some even create a dedicated giveaway account to manage follows and tags without mixing with personal posts.

What Should You Watch Out For?

Unfortunately, fake giveaways do exist. Here’s how to stay safe:

  • Never provide payment details to claim a prize
  • Be wary of accounts with few followers or no verified badge
  • If it sounds too good to be true, it probably is
  • Legit brands will contact you through their official account or email

If in doubt, check the brand’s website or look for a contact us page to get confirmation.

What Types of Makeup Products Are Usually Given Away?

While it varies by brand, here are common prizes:

  • Lipsticks, glosses, and balms
  • Eyeshadow palettes
  • Blushes and bronzers
  • Full beauty bundles or kits
  • Maybelline foundation sets
  • Skincare and prep products

Sometimes, the giveaway includes new launches not yet in stores—making it even more exciting to get in early.

How to Create a Routine to Win More Giveaways

If you’re serious about winning, create a system:

  • Start your day by checking new contests on Instagram, TikTok, and Reddit
  • Set aside 15 minutes daily to enter and complete entries
  • Use folders to bookmark active giveaways
  • Log your entries and the time they end
  • Celebrate small wins to keep motivation high

Even just a few entries a day can lead to major wins over time.

What If You’re Asked to Share the Giveaway?

Some contests may require you to repost a giveaway image, caption, or video. This is often used to boost visibility and reach.

If you’re not comfortable sharing it on your main feed, you can:

  • Post it on Stories (often accepted)
  • Use a secondary account for giveaways
  • Add it to a Highlights reel labeled “Giveaways”

It’s worth doing if it gives you another chance to win a big prize.

What Happens After You Win?

Congrats! If you’re selected:

  • You’ll usually get a DM or email from the brand
  • You may be asked for shipping information
  • Some brands publicly announce winners
  • Allow up to 2–6 weeks to receive your product

After getting your prize, be sure to show your appreciation by posting an unboxing, tagging the brand, and staying engaged—they might invite you to future offers or contests!

How to Win Makeup Giveaways in 2025

  • Follow legit makeup giveaway accounts and beauty brands
  • Check Instagram, YouTube, Reddit, and brand websites for new contests
  • Always enter on time and complete all required entries
  • Get organized: use spreadsheets or folders to track
  • Watch for fake giveaways—never pay to claim a prize
  • Create a routine and dedicate time daily to enter
  • Engage with hosts regularly to increase your visibility
  • Celebrate even small wins to stay motivated
  • Follow up with the brand after a win for future offers

Be patient—winning takes consistency and effort over time